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Monthly Archives: September 2013

Jack Daniel’s: A History, A Tour and A Choice of Fine Whiskey

11 Wednesday Sep 2013

Posted by totalwineandmore in Spirits, Whiskey

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Jack Daniel's, whiskey distillery

This past July, the team from Total Wine & More in Kennesaw, Georgia had the chance to experience firsthand how a classic American whiskey is made during a visit to the Jack Daniel’s Distillery in Lynchburg, Tennessee. There they also participated in the selection of two special barrels as part of the ongoing Single Barrel Select partnership between the store and the distillery.

total_wine_jack_daniels(6)In 1886, a young Tennessee distiller by the name of Jasper Newton “Jack” Daniel began the process of creating his own version of whiskey, a spirit America had come to call its own. Using water from a natural cave spring located outside the town of Lynchburg, Tennessee, Jack Daniel was able to distill a whiskey unlike anything that had been produced in the state before. The cave spring, which is part of a naturally filtrating limestone formation, was found by Jack Daniel to have the perfect temperament for his whiskey. Jack Daniel’s whiskey is distilled from a blend of 80 percent corn, 12 percent malted barley, and 8 percent rye, which contribute to a complex profile that is at times sweet, dry, and spicy. All of the ingredients of Jack Daniel’s Tennessee whiskey, from the corn to the barrel the whiskey is matured in, are harvested locally from around the Tennessee state, making Jack Daniel’s Tennessee whiskey a quintessential Tennessee creation.

Mr. Daniel (center) and our team

Spirit manager Mark Preetorious, assistant manager Heather Lalla, and spirit team members Thomas Webb, Harrison Benett and Michael Martin were sent to the distillery to hand-pick two new and unique single barrels to be sold in their store. After a tour of the distillery where they learned about the history of Jack Daniel’s and the process of how Jack Daniel’s Tennessee whiskey is made, the team made their way to the Bethel House, home of the first Jack Daniel’s distillery visitor center, to begin the barrel selection process.

total_wine_jack_daniels(3)The Jack Daniel’s Single Barrel Select program accounts for less than two percent of all Jack Daniel’s sales. Throughout the whiskey aging process, a team of 104 Jack Daniel’s tasters sample each barrel to look for three certain flavor profiles; caramel, vanilla, and toasted oak. If all three criteria are met, the barrel is selected to age for an additional year to year and a half in order to become part of the Jack Daniel’s Single Barrel Select line. After the barrel has aged, seven Master Tasters convene on a panel to determine if the barrel is ready to be offered for selection. A single barrel will generally by bottled at 94 proof for a bolder flavor, and no barrel will ever produce less than 38 cases for sale and consumption. Each Single Barrel Select bottle features two sets of numbers; a writ number, which is the designation of the side of the warehouse the barrel comes from (left or right), and a barrel number, of which the first two digits always mark the year of production and the remaining digits mark the barrel selection for the year.

After the initial introduction to the process behind the Single Barrel Select program, the Kennesaw team was given five different barrel samples to evaluate, numbered 3890, 3899, 3901, 3906 and 3907, and were asked to select two favorites. The first three samples had softer, sweeter profiles, displaying aromas and flavors of caramel, vanilla, and light oak. The last two samples offered bolder notes of charred oak, toasted vanilla, and dark caramel.

Jack Daniel's WhiskeyAfter careful deliberation by the team, two barrels were selected, each showcasing contrasting sides of the flavor spectrum. Barrel 3890 was picked for its softer, sweeter profile, with fragrant notes of vanilla and caramel on the nose and light oak and sweet vanilla on the palate. Barrel 3907 was chosen for its boldness, incorporating charred oak and toasted vanilla notes with a nice depth of spicy heat and lacquered caramel on both the nose and the palate. These barrels will go on to be the 13th and 14th barrels selected as part of the unique partnership between Total Wine & More of Kennesaw, Georgia and the Jack Daniel’s Distillery of Lynchburg, Tennessee.

Bottles from both of these special barrels will be available for the fall season. Make sure to pick one up for a fantastic gift, collector’s item, or perfect addition to the upcoming football season.

Many thanks to the special guest author of this post, Harrison Benett, wine and spirits associate at Total Wine & More Kennesaw, Georgia

For more on the latest Georgia Total Wine & More happenings, new items and so you can say “hey” to Harrison and team, give our local Georgia Facebook page a like here!

Got Lace?

06 Friday Sep 2013

Posted by totalwineandmore in Beer

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Craft Beer

beer laceIs your beer glass laced? It probably should be.

Laced with what, you ask? Lacing refers to the visible layers and rings of beer foam that remain stuck to the inside of your glass as you drink the beer. It’s the beer equivalent of tree rings; in this case showing an historical reference to each sip of beer you took. For beer enthusiasts this is a very welcome and pleasant site since it represents positive attributes of the full beer drinking experience.

One positive aspect of lacing is it’s an indicator that the glass itself is “beer-clean”, meaning the glass has been washed, dried and handled properly to eliminate soapy, beer_laceoily and linty residue on the inside walls. Individually and combined these residues can hinder the beer from foaming up properly to a nice head. Yes, a well-poured beer should have a 1” head at the top; the head being a visual sign that the beer has been awakened by the active carbonation and the aromas are being released. Remember, what we taste originates from approximately 80% of what we smell, so when you’re tasting beer it’s good to have those aromas activated.

In a beer clean-glass, the edges of the foamy head will stick to the glass leaving a wonderful formation that appears and is described as lace. A lacy glass is a very good thing!

This One Time, at Beer Camp …

04 Wednesday Sep 2013

Posted by totalwineandmore in Beer

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Beer Camp, Cicerone, Craft Beer, Sierra Nevada Brewery

Sierra Nevada Brewery EntranceAmerican pastimes: baseball, hotdogs, apple pie, and beer. I’m referring to American craft beer. Oh yes it’s enjoyable drinking it, and while on a recent trip to Sierra Nevada Brewing Company in Chico, CA, where I was among a small group of retail industry folks attending a Sierra Nevada Beer Camp®, I learned that it’s incredibly fun brewing up a beer recipe.

Beer camp? Sounds like fun, right? I can tell you it is! And with Sierra’s absolutely first class people and facilities as the platform, it’s as informative as it is fun, and it’s a ton (“tun”) of fun.

Sierra Nevada’s “torpedo” hopping equipment undergoing cleaning/maintenance

Sierra Nevada’s “torpedo” hopping equipment undergoing cleaning/maintenance

Our two full days of camp began with an extensive brewery tour including seeing some behind-the-scenes areas that aren’t part of the regular public tour. Sierra Nevada is very eager to show their spotless, beautiful facilities, and one quickly becomes aware of the quality that permeates not only the beer, but also the brew house and cellar, which are chock full of custom brewing equipment designed by founder, Ken Grossman, including their famous “Hop Torpedo” dry hopping vessels used for hopping up their namesake Torpedo® Extra IPA.

The wort of SN Pale Ale is a sweet grain juice before it’s hopped

The wort of Sierra Nevada Pale Ale is a sweet grain juice before it’s hopped

After the tour it was time for our group to determine the beer style we wanted to brew. Since the beer will come out during fall season, finalists included a “West Coast Spicy Red” with a touch of rye and other spices, and also a hearty yet approachable Brown ale. Some in the group wanted to go “session” strength (low ABV), while others had “imperial” strength in mind (strong). In the spirit of collaboration we landed on a Brown ale that should end up in the 6.5% ABV range, brewed with four malt varietals including a touch of rye malt, plus four hop varietals including Experimental Hop #366.

Of course, there was some beer sampling along the way, and just as I thought I needed some food to go with the beer, lunch in the Sierra Nevada Taproom fulfilled that wish, and to be sure, the food was fresh and fabulous. The large daily Taproom crowds for lunch and dinner speak to the popularity and respect that Sierra Nevada has in the greater Chico community.

Next we hit the road for a tour of the nearby Abbey of New Clairvaux in Vina, CA. This Sierra Nevadais a Trappist monastery in which Sierra Nevada has partnered with the monks to produce the brand of Belgian-style beers called Ovila Abbey Ales. Featuring ingredients grown by the monks on the grounds of the abbey, Ovila ales express homage to the time-honored monastic brewing tradition with a dose of American brewing innovation. Sierra Nevada contributes a portion of the sale proceeds of Ovila ale to the Abbey to help cover construction costs associated with the Sacred Stones project; an incredible undertaking involving construction of an 800 year old Chapter House that came from a Cistercian monastery in Ovila, Spain.

Day two was brew day, and we gathered first thing in the morning in the brewhouse of Sierra Nevada’s pilot brewery; another pristine state-of-the-art facility on the Sierra Nevada campus. Here we discussed the brewing process and reviewed the ingredients for our beer.

Interior of the Chapter House of the Abbey of New Clairvaux

Interior of the Chapter House of the Abbey of New Clairvaux

With ingredients list in hand, off we went to the mill house to fetch and measure the selected grains and pour them into the mill hopper, which then transferred the grist to the mash tun. A trip back up to the brew house allowed us to see our swirling porridge of grains and water, which looked like a very tasty and healthy breakfast.

Lautering of the mash would follow, and the resulting liquid wort would then move on to the brew kettle, so we needed leave the brewhouse again to go to the giant walk-in hops freezer and gather and measure our hops. It’s good to know going in which hops

Discussing our brew  in Sierra Nevada’s pilot brewery

Discussing our brew
in Sierra Nevada’s pilot brewery

you want, because while it smells like hop heaven, it’s VERY COLD in the big freezer! Parsed out into green buckets and weighed to the specs in the recipe, we denoted each hop varietal by a different color stripe on the buckets. Some hops are for bittering and some are for aroma and flavor. When back in the brew house, we needed to know which buckets to pour into the kettle at different times of the boil phase of the brewing process – bittering hops early in the boil, and aroma/flavor hops very late in the boil – and the stripes on the buckets helped to ensure we didn’t go astray from this regimen.

L to R: Malted grains of different types, hop cones of different stripes, and a swirling porridge to soon become liquid courage.

L to R: Malted grains of different types, hop cones of different stripes, and a swirling porridge to soon become liquid courage.

Brewers often say that the brewer makes the wort, while yeast makes the beer. This was as true for us as for any pros, and our brewing job for this camp was nearly

During the brewery tour we happened upon some whiskey barrels recently filled with Stout. An impromptu sampling proved it to be delicious.

During the brewery tour we happened upon some whiskey barrels recently filled with stout. An impromptu sampling proved it to be delicious.

complete. Other than selecting a yeast strain to use for fermentation (a Sierra Nevada house ale yeast was used), the brewer’s art largely goes into the making of the wort, which is not yet beer, and the yeast is pitched in to feed on the sugars in the liquid converting them to alcohol and carbon dioxide – making beer. This process takes place in special fermentation vessels over the course of several days to one or more weeks depending on the brew and yeast strain(s) used. The temperature of the liquid is controlled to keep the yeasts happy and encourage them do their magic.

Post-fermentation there is still some art left for the brewer to practice in accordance with the beer style being brewed and the brewer’s desired flavor outcome. This includes barrel aging the beer in used wine, bourbon, whiskey or other spirits barrels, the addition of more hops for flavor and aroma, pitching more yeast in for a secondary fermentation, blending with other brews, and more.

Having been around the wine industry I’ve heard more than one winemaker say words to the effect, “It takes a lot of good beer to make good wine.” And having now spent some quality time in an active brewery I know that brewers share this winemaker motto for plying their craft of making beer.  Drinking great beer begets brewing more great beer!

One of the beautiful solid copper brew kettles that Sierra Nevada purchased in Germany when the Brewery moved to its current Chico location in 1987.

One of the beautiful solid copper brew kettles that Sierra Nevada purchased in Germany and shipped to California when the brewery moved to its current Chico location in 1987.

Sierra Nevada Beer Camp® was a fantastic hands-on experience in a world class production brewery like no other. Beyond the bottles of great beer and informative books available, including our Total Guide to Beer, Beer Camp® provided an educational immersion in the craft of brewing and a first-person experience of the passion that goes into it. It was like being “on-location” on the live set of a favorite story, and having a part in several key scenes.

This experience will be imparted to our Total Wine store staff through our ongoing internal beer education program, which we administer along with our company-sponsored Certified Beer Server (CBS) training initiative for the Cicerone® Certification Program, in which over 725 Total Wine & More personnel have become CBS certified since April 2013.

This Sierra Nevada Beer Camp® ale will be a very limited quantity draught-only brew, with a few kegs allocated to Total Wine and a few each going to the restaurants and pubs owned/managed by my camp cohorts. We plan to feature the beer on growler stations in select Total Wine markets which, as of this writing, are still to be determined.

Cheers,

rob_hill_photoRob Hill, Certified Cicerone®
Author of Total Guide to Beer
New Programs Manager, Customer Experience
Total Wine & More
Twitter: @TWMBeer

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