You may not know this, but many of the team members you see in Total Wine & More are Certified Beer Servers in the Cicerone Program, ready to help you find the right brew to take home with you.
Okay, we know many of you are scratching your heads wondering, “What the heck is a Certified Beer Server in the Cicerone Program?”
We’re glad you asked! Think of the Cicerone Certification Program as the beer counterpart to the sommelier certification for wine. Since its founding, the program’s mission has been to provide better knowledge and training about beer and beer styles to professionals in the beer industry. The people this program helps inform range from brewers and brewery employees, to beer servers in restaurants and retail store employees where beer is sold. The program began in 2008, and today helps bring beer knowledge and professionalism to beer sales all around the United States.
Now you might be thinking, this is all good and well, but how does that help me when I visit Total Wine & More? The answer is that it helps our team members assist you in selecting the right beer for any occasion. With 135 stores across 18 states, we now have hundreds of team members who are Certified Beer Servers in the Cicerone Program, and even a few Certified Cicerones. That’s more than a couple of team members per store who can help you with any beer question you may have.
Looking for the perfect brew for a backyard BBQ that will please everyone? We can help. Maybe you love a specific beer style, such as IPA, and want to broaden your tastes with some new beers to try. Our team can help you find the perfect new brews to take home.
In some states, our Cicerone Certified Beer Servers take their love of beer to a whole new level. They not only help with the recommendation of the right brew, but they’ll perfectly pour fresh draft beer to fill a growler you can take home. Visit our Brewery District at select stores in Arizona, Delaware, Florida, Georgia, Nevada, North Carolina, South Carolina, Virginia and Washington to grab a 32- or 64-oz. growler of craft beer to go. You can even see our growler menu online at www.totalwine.com/whatsontap.
So stop in and take advantage of our knowledge the next time you need to stock up the fridge or cooler. With American Craft Beer Week happening right now, it’s the perfect time to stop by and see your local beer team during the last weekend of our Total Beer Experience. See you soon!