Hey Miami – we’re opening our very first South Beach store!
That’s right: On October 15, we’ll be opening a new Total Wine & More store at Fifth & Alton in Miami Beach, Florida. To celebrate, we’re throwing a Grand Opening Extravaganza celebration all weekend with wine, spirits and beer events and tastings with brands like Caymus, Belvedere, Hennessy, Alpine Brewing, Green Flash Brewing… and more! The doors open at 9 a.m., and the events kick off at 4 p.m. We’ve got all the information you need to join the fun on the new store’s events page.
During our Grand Opening weekend, you can also assist a local cause. Join us October 15-18 to help support the New World Symphony. Total Wine & More will donate a portion of our Grand Opening sales during this time to their Academy.
We’re also excited to announce that this will be our first South Florida location with a Brewery District where you can fill 64 and 32 oz. growlers! Stop in for a fill during our Grand Opening.
Bring your friends, family and coworkers — and don’t forget to make everyone who misses out jealous by posting your fun Grand Opening experiences (#totalwineGO).
We’ll be posting the latest updates to our Facebook, Twitter, Instagram and other social media channels, so follow us there to stay totally up-to-date. We can’t wait to see you at our new South Beach store!
Editor’s Note: Happy National Punch Day! To celebrate, we’d like to journey down to Florida, to explore the creation of everyone’s favorite punch ingredient – rum!
Sitting on Florida’s Siesta Key beach in 2007 sipping El Dorado 12 Year Old rum, Troy Roberts decided to take his love for the beverage to a new level. He ordered his still and prepared for the opening of the first rum microdistillery in Florida, Drum Circle Distilling. Six years later, each of his three core rums have won prestigious awards including Gold at the Miami Rum Renaissance. We asked Troy where he learned the art of rum-making and his background with the spirit beyond drinking enjoyment. “The manufacturer showed us how to operate the equipment, but we learned how to make great rum by visiting other distilleries, reading lots of materials, but mostly through experimentation. There were lots of bad batches early on, but through trial and error, we’ve created rums that we are very proud of. And we think they speak for themselves.”
Drum Circle, named after a local weekly beach event, currently makes three rums as part of their Siesta Key brand: Silver, Gold and Spiced. Troy told us that his goal was always to make the best quality rums possible. “We start by selecting the highest grade of molasses. We use all real spices, no liquid flavorings. And we use honey instead of corn syrup. We know this will result in the best flavored rums on the market.” Troy further noted that quality products cost more but that it’s totally worth it. And it’s hard to deny the distillery’s success: tripled sales in Florida over last year and distribution to 13 other states through Total Wine’s Spirits Direct program. “We’ve already ordered another fermentation tank and my business partner Tom Clarke and I work well over 40 hours per week. Our distillery operates a lot!”
In addition to quality ingredients, Troy noted some other important factors necessary when making the best rums available. He first pointed to their still, custom made and affectionately known by the manufacturer’s name CARL. “CARL uses a lot of copper, which interacts with and removes harsh molecules from the vapor during the distillation process. The copper needs to be clean to be effective during this process. We meticulously rejuvenate the copper by regularly cleaning it with a citric acid wash.” In addition, the yeasts, the recipes, and the skill of the distiller all come together in the final products.
Drum Circle has been very busy trying to stay ahead of the curve and making enough rum. In addition to the Rum Renaissance and nationwide program with Total Wine & More, Drum Circle got some additional notoriety this year when their Spiced Rum was featured in the Dole Whip, a specialty drink made at Epcot’s International Flower and Garden Festival this year. Other projects include perfecting a fourth rum. Troy said, “We are currently creating a Reserve version of our spiced rum, aging it in whiskey barrels. The aging process makes some spices more prominent while subduing others, so we tinkered with the final recipe. I originally made this rum for me, but I let others taste it and was finally convinced to make enough to sell. We are currently aging that now.” You could tell by the excitement in Troy’s voice that he loves this new rum.
Troy wrapped up our chat by saying, “This is a fun and challenging business. There is a lot of hard and physical work, but it’s a great feeling to create a quality product. I know we have something special here.”
Ten years ago we opened our first Florida Total Wine & More location in Tampa. Today, there are 25 Total Wine & More locations in Florida, and we are still growing. In honor of our 10th anniversary, we wanted to take a moment and thank all of our loyal Florida customers for welcoming us into your community.
Our Tampa store, the first in Florida, taken the morning of our Grand Opening on August 30, 2005.
It has been a pleasure serving the Florida communities that we are a part of. In honor of our 10th anniversary, we’re throwing a state-wide celebration September 3rd through 7th. You’ve let us be a part of your celebrations for 10 years, now come and be a part of ours!
Stop into any Florida Total Wine & More September 3-7 for tons of tastings, events, and more with your favorite wine, beer and spirit brands. For a full list of events, click here.
Join us in raising a glass, show us how you celebrate! Share your celebration photos, a story, or even a selfie with your favorite Total Wine team member. Show us how Floridians celebrate! For more information, or to submit your #RaiseAGlassFL photos, click here.
No matter how you choose to celebrate, we hope you have enjoyed our service over the past 10 years. We have truly enjoyed all of you welcoming our service and products into your homes. Here’s to the fun times we’ve had, and to another 10 amazing years. Cheers!
Total Wine & More is thrilled to be opening our first store in Altamonte Springs, Florida!
The new store will be located at 160 East Altamonte Drive in the Marketplace at Altamonte, across from Burlington Coat Factory — join us for our Grand Opening festivities starting Thursday July 2nd at 4:00 P.M. (Click here to see more about our store and all of the Grand Opening activities).
This is our 24th store in Florida, and our third in the greater Orlando area. We’re looking forward to finally settling in Seminole County, and even more excited to be members of this lively and growing neighborhood. We already can’t wait to get involved and start giving back to the amazing Altamonte Springs community!
Stop by the store July 2-5 and join us in supporting the The Seminole Cultural Arts Council — Total Wine & More will be donating a portion of our Grand Opening weekend sales to benefit the council.
Make sure to “Like” us on Facebook to stay up to date on all the upcoming events and latest product arrivals at our newest store in California.
Already planning on joining us for our Grand Opening events? Share your experience on social media with the hashtag #totalwineGO. Our social team will be sharing the very best experiences and photos on our social accounts.