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Jack Daniel’s: A History, A Tour and A Choice of Fine Whiskey

11 Wednesday Sep 2013

Posted by totalwineandmore in Spirits, Whiskey

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Jack Daniel's, whiskey distillery

This past July, the team from Total Wine & More in Kennesaw, Georgia had the chance to experience firsthand how a classic American whiskey is made during a visit to the Jack Daniel’s Distillery in Lynchburg, Tennessee. There they also participated in the selection of two special barrels as part of the ongoing Single Barrel Select partnership between the store and the distillery.

total_wine_jack_daniels(6)In 1886, a young Tennessee distiller by the name of Jasper Newton “Jack” Daniel began the process of creating his own version of whiskey, a spirit America had come to call its own. Using water from a natural cave spring located outside the town of Lynchburg, Tennessee, Jack Daniel was able to distill a whiskey unlike anything that had been produced in the state before. The cave spring, which is part of a naturally filtrating limestone formation, was found by Jack Daniel to have the perfect temperament for his whiskey. Jack Daniel’s whiskey is distilled from a blend of 80 percent corn, 12 percent malted barley, and 8 percent rye, which contribute to a complex profile that is at times sweet, dry, and spicy. All of the ingredients of Jack Daniel’s Tennessee whiskey, from the corn to the barrel the whiskey is matured in, are harvested locally from around the Tennessee state, making Jack Daniel’s Tennessee whiskey a quintessential Tennessee creation.

Mr. Daniel (center) and our team

Spirit manager Mark Preetorious, assistant manager Heather Lalla, and spirit team members Thomas Webb, Harrison Benett and Michael Martin were sent to the distillery to hand-pick two new and unique single barrels to be sold in their store. After a tour of the distillery where they learned about the history of Jack Daniel’s and the process of how Jack Daniel’s Tennessee whiskey is made, the team made their way to the Bethel House, home of the first Jack Daniel’s distillery visitor center, to begin the barrel selection process.

total_wine_jack_daniels(3)The Jack Daniel’s Single Barrel Select program accounts for less than two percent of all Jack Daniel’s sales. Throughout the whiskey aging process, a team of 104 Jack Daniel’s tasters sample each barrel to look for three certain flavor profiles; caramel, vanilla, and toasted oak. If all three criteria are met, the barrel is selected to age for an additional year to year and a half in order to become part of the Jack Daniel’s Single Barrel Select line. After the barrel has aged, seven Master Tasters convene on a panel to determine if the barrel is ready to be offered for selection. A single barrel will generally by bottled at 94 proof for a bolder flavor, and no barrel will ever produce less than 38 cases for sale and consumption. Each Single Barrel Select bottle features two sets of numbers; a writ number, which is the designation of the side of the warehouse the barrel comes from (left or right), and a barrel number, of which the first two digits always mark the year of production and the remaining digits mark the barrel selection for the year.

After the initial introduction to the process behind the Single Barrel Select program, the Kennesaw team was given five different barrel samples to evaluate, numbered 3890, 3899, 3901, 3906 and 3907, and were asked to select two favorites. The first three samples had softer, sweeter profiles, displaying aromas and flavors of caramel, vanilla, and light oak. The last two samples offered bolder notes of charred oak, toasted vanilla, and dark caramel.

Jack Daniel's WhiskeyAfter careful deliberation by the team, two barrels were selected, each showcasing contrasting sides of the flavor spectrum. Barrel 3890 was picked for its softer, sweeter profile, with fragrant notes of vanilla and caramel on the nose and light oak and sweet vanilla on the palate. Barrel 3907 was chosen for its boldness, incorporating charred oak and toasted vanilla notes with a nice depth of spicy heat and lacquered caramel on both the nose and the palate. These barrels will go on to be the 13th and 14th barrels selected as part of the unique partnership between Total Wine & More of Kennesaw, Georgia and the Jack Daniel’s Distillery of Lynchburg, Tennessee.

Bottles from both of these special barrels will be available for the fall season. Make sure to pick one up for a fantastic gift, collector’s item, or perfect addition to the upcoming football season.

Many thanks to the special guest author of this post, Harrison Benett, wine and spirits associate at Total Wine & More Kennesaw, Georgia

For more on the latest Georgia Total Wine & More happenings, new items and so you can say “hey” to Harrison and team, give our local Georgia Facebook page a like here!

Interview with Jeff Norman, Master Taster for Jack Daniel’s Tennessee Whiskey

21 Friday Sep 2012

Posted by totalwineandmore in Spirits, Uncategorized

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Jack Daniel's, Tennessee, whiskey, whisky

We recently had the opportunity to interview Jeff Norman, Master Taster at Jack Daniel’s Distillery in Lynchburg, Tennessee — he’s one of the few individuals at the Jack Daniel Distillery with the responsibility for ensuring that every drop of Jack Daniel’s Tennessee Whiskey is up to the same standards that Mr. Jack himself held when he first began making his whiskey in the mid 1800s.

Jeff may have had a leg up on securing this enviable position, his parents collectively dedicated more than 70 years of service making Jack Daniels whiskey before retiring, Jeff’s father, who also appeared in several Jack Daniel’s print advertisements, also include taster on his list of duties.

After receiving his Ph.D. in environmental chemistry in 2003, Norman returned to Lynchburg and started working at the distillery as a still man.  Norman has also kept watch over the grains and cave spring water through the fermentation process before more recently being made a quality control specialist. He now spends his days on the master tasting panel, selecting the whiskey that will become Jack Daniel’s Single Barrel and taste testing the whiskey before it’s bottled.

“My main objective in tasting the whiskey is to ensure that it meets our taste profile criteria and that we maintain the consistency that our consumers expect,” Norman said.  “If the taste was to change under my watch, I’d have a few million people the world over to answer to.”

We sourced our questions from Total Wine & More team members from across the country, let’s see what they had to ask!

Aside from the charcoal-mellowing process, what sets Tennessee whiskey apart from bourbon?
Patrick, from Bellevue, Washington

JN: While bourbons and Tennessee whiskey share some similarities, the biggest differences are the charcoal mellowing process (which you mentioned) and our pure, pristine cave water.  We make our own sugar maple charcoal and allow our newly distilled spirit to trickle through ten feet of it.  This process smooths and polishes the spirit before going into the white oak barrels for maturation.  Even before the mellowing process, our uniqueness rises from the cave spring water we use to make Jack Daniel’s Tennessee whiskey.  It’s the same source of water Mr. Jack found and used many decades ago.

How do you describe the characteristics/flavor profile of Jack Daniels to consumers?
Eric Yetman, from Potomac, Maryland

JN: Jack Daniel’s whiskey possess aromas and flavors consisting of caramel, vanilla, butterscotch and oak.  We use our own hand-crafted, white oak barrels that have been toasted and charred on the inside.  This toasting and charring process caramelizes sugars naturally found in white oak trees and releases warm, rich flavors, colors and aromas from the oak.  (Think about toasting a marshmallow over a camp fire or toasting a thick slice of artisan bread and you get an idea of the process that produces our flavors, aromas, and colors.)

I’m sure you get to try many different cocktails made with the Jack Daniel’s line – any favorites you can share?
What’s the most unique use of Jack Daniels you’ve encountered?
Greg, from Potomac, Maryland

JN: My favorite is Jack Daniel’s Single Barrel on the rocks (two rocks to be exact) – that’s as fancy as I get. The most unique use? Every pour is unique in its own way.

What are the day-to-day duties/responsibilities of a Master Blender/Taster?
There has been a recent proliferation of flavored whiskies (Jack Daniel’s Honey as an example) any comments on this trend?
Chad, from Phoenix, Arizona

JN: As Master Taster my duties include ensuring the consistency of Jack Daniel’s remains constant.  I do this by tasting batches of whiskey and individual barrels to ensure the whiskey is mature enough to bottle. I also keep a discerning eye on the barrels as they mature in the rick houses – this helps me to ensure the whiskey is pulled out at peak maturity.

What’s the secret to the longevity and consistency of Jack Daniels?
Joel, from Tustin, California

JN: We haven’t changed the time honored tradition of crafting Jack Daniel’s whiskey. Mr. Jack came up with the recipe many decades ago and we didn’t see a need to change anything. People have come to expect a very certain flavor profile and quality from Jack Daniel’s, and we strive each and every day to craft the whiskey the best way we know how.

Is it true that all Jack Daniel’s employees get a free bottle with every paycheck?
Paul, from Tustin, California

JN: You’re close. The employees get a free bottle every month.  No one misses that day of work!

Any new items you’re thinking about doing?
Drew, from Laguna Hills, California

JN: We are always thinking about new ways to please our friends around the world (i.e. Jack Daniel’s Tennessee Honey), and we do have a new expression coming out this fall.  We are very careful not to offer anything unless we are sure it’s going to be a hit. Rest assured – Jack Daniel’s will always be made the same way.

What’s your drink of choice when you’re not working?
Ryan, from Northridge, California

JN: Jack Daniel’s Single Barrel on the rocks.

What are you trying to achieve with Green Label and in your mind, what differentiates it from other JD items?
Dean, from Brea, California

JN: We are offering our Jack Daniel’s friends another way to enjoy our Tennessee whiskey. Green Label is a great whiskey, and it’s a bit less mature than Black Label meaning it’s not as intense in flavor and aroma. Some people prefer this flavor profile, and we’re glad to offer it to them.

What is the maximum amount of time it would take for the Jack Daniels Black Label to mature in the barrels?  Or what has been the longest time recorded for maturation?
Tom, from Columbia, South Carolina

JN: Due to our changing seasons it takes Jack Daniel’s Black Label approximately four to five years to mature by working in and out of the toasted and charred white oak barrels. During this maturation period, rich notes of caramel, vanilla, butterscotch and oak are intensified as the seasons pass. We treat our whiskey like fruit on a tree.  It’s not ready when a calendar says so. It’s ready when it tastes like it should, and I am the lucky person to determine that!

Many thanks to Jeff for his time and great answers for our questions!

Are you in the Seattle area? Come meet Jeff in-person and have a bottle of Jack Daniel’s signed!

Jeff will be visiting our Tukwila, Washington (Southcenter) store on 9/25 from 3 to 5:30pm, we hope to see you there!
http://bit.ly/JeffNormanSouthCenter

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